Ticketing systems are critical components to every athletic department, representing in most cases significant investments by schools. Our goal for this report is to present empirical market data and produce valuable insights into market trends, norms, and practices. We discover that all ‘Big-5’ schools examined are currently partnered with either Ticketmaster or Paciolan, while the vendor market for schools outside this group is much more diverse. Further, in addition to laying out relevant expense information, we provide details about which vendors offer signing bonuses and/or capital investments to schools.
Our report was created by examining every current, publicly-available ticketing system agreement, extracting key details from each, and analyzing alongside various school-specific data. The result is a current, comprehensive view of the market we hope will allow schools to be not only better informed of their standing within the market, but also provide tangible strategies to increase value in future deals.
The Winthrop Report includes the full view of the ticket systems market in DI college athletics.
This is one of seven major financial verticals from the Win AD Vendors database – Check out the others: