The Winthrop Report – 2013
Phil Landes, Practice Leader for Research Services by Winthrop Intelligence, is the author of our second annual edition of The Winthrop Report, a comprehensive brief that compiles proprietary Win AD data and analysis across seven of eight major financial verticals from the Win AD Vendors database. The eighth vertical—video management—is fully accessible via Win AD and represents yet another resource for ADs looking to increase revenue.
- Multimedia Rights
- Pouring Rights
- Apparel Rights
- Concessions Rights
- Outsourced Ticketing
- Trademark Rights
- Ticketing Systems
The Win AD Vendors database has doubled the number of revenue categories since last year—demonstrating our commitment to continuously adding value to Win AD. From that database, The Winthrop Report distills tens of thousands of pages of agreements (representing billions of dollars in aggregate value) into engaging and detailed narrative analysis. The report is designed to enable ADs to maximize revenue by knowing the values for the entire market (macro- and school-level) across each of these rights categories.
Our mission is to empower ADs through insightful data and analysis. Accordingly, we are publishing this report for ADs only. No one else receives this information. With this research, we’ve pulled the most applicable data from Win AD for insights that will help increase revenue, better equip your staff, and make your program more competitive.
