The sale of pouring rights can be a significant source of revenue for athletic departments, with deals negotiated at either the University or Athletic Department level. Our report gives readers relevant, insightful market information, detailing the extent to which Coke and Pepsi dominate the market, sorting and reporting empirical agreement data for both University and Athletic-specific agreements, and finally providing readers with information to increase special revenue in future deals.
We created our report by examining every current, publicly-available pouring rights agreement, extracting key details from each, and analyzing alongside certain school-specific data. The result is an empirically-driven report readers can use to both understand the greater market and benchmark their school against relevant peers.
The Winthrop Report includes the full view of the pouring rights market in DI college athletics.
This is one of seven major financial verticals from the Win AD Vendors database – Check out the others: