Apparel rights represent a valuable source of revenue for athletic departments. Our goal for this report is to present empirical market data and produce valuable insights into market trends, norms, and practices. We dive into details of Nike, Adidas, Russell and Under Armour agreements, showing their respective presence in the market. Further, we provide insights into which vendors are more likely to offer signing bonuses, and which vendor is seemingly making a push to acquire rights of high-revenue schools.
Our report was created by examining every current, publicly-available apparel rights agreement, extracting key details from each, and analyzing alongside various school-specific data. The result is a current, comprehensive view of the market we hope will allow schools to be not only better informed of their standing within the market, but also provide tangible strategies to increase value in future deals.
The Winthrop Report includes the full view of the apparel rights market in DI college athletics.
This is one of seven major financial verticals from the Win AD Vendors database – Check out the others: