Coaches and Staff Contracts Database

42,000+ D-I and D-II head and assistant coaches, including performance data, compensation information and current contracts. This database is designed for ADs and administrators who require total knowledge of contract trends for coaches (and key staff: trainers, video, operations, strength & conditioning) in men’s and women’s sport.

“Our efforts for hiring and negotiating coaches’ contracts have been effortless. We are better administrators with Win AD at our fingertips and the value is undeniable.”Allen GreeneDeputy Director of AthleticsState University of New York Buffalo

  • Every coaching position + key staff.
  • Alma Mater
  • Diversity & Gender
  • Contact Information
  • Photo & Bio
  • Cost-of-Living Adjustor
  • Detailed W-L, APR, and RPI
  • Source Contracts: bonus, deferred and Form 990
  • 82,000+ YouTube Videos (press conferences, interviews)
  • Co-Worker History (Family Trees)

Fact Sheet


Coach & Admin YouTube Videos

82,000 D-I and D-II YouTube videos (adding thousands each month). Coach and Administrator YouTube Videos bring the personalities of college athletics to life and provides necessary context for specific games, seasons, and entire careers.

“The information at your disposal from Win AD is truly remarkable. We’ve been amazed at how often we’ve used this invaluable service.”Mike HillExecutive Associate Athletics DirectorUniversity of Florida

  • Connect with a continually updated collection of pre- and post-game press conferences, television and radio interviews, media day events, speeches addressed to players, on-field questions, and mic’d practices
  • See every sport and position—from Football to Fencing, AD to SID—and unlock the entire NCAA talent pool of 39 D-I Men’s and Women’s sports, as well as departmental classifications
  • Get access to a one-stop library of videos from around the web
  • See and hear a coach or administrator in their own words before reaching out for recruitment

Guarantee Games Database

18,000+ D-I conference game contracts for football, and men’s and women’s basketball, showing guaranteed payment amounts and other key provisions. This database is designed for ADs to optimize non-conference game fees and terms.

  • Football and M&W Basketball
  • Series, Attendance, RPI
  • Guarantee games + neutral site & tournament games
  • Explore hypothetical scheduling scenarios
  • Increase leverage in scheduling negotiations
  • Contain costs (at home), maximize revenue (away)
  • View PDF contracts to optimize material terms
  • Always know market rate, and promote best practices

Fact Sheet


Financials Database

Detailed revenues and expenses from D-I and D-II NCAA financial reports, as well as Independent Auditors’ Report and Agreed Upon Procedures (not EADA).  This database enables ADs to unlock D-I and D-II programs’ detailed financial report data down to the revenue and expense line item level, by sport.

“In our world of finances and budgets, the information and variety of resources that Win AD provides is invaluable. It’s like adding another member to our staff.”Chris IacoiSenior Associate Athletic DirectorUCLA

  • Sort by major revenue and expense categories
  • Search using specific criteria
  • Budget plan using accurate data
  • Use report data for proactive budget analysis
  • Compare your program against others
  • Benchmark best practices among peers
  • Conduct trend analysis, forecasting, and strategic planning

Fact Sheet


Vendors database

Unprecedented access to major revenue agreements: multi-media, apparel, pouring, ticketing, outsourced ticketing, video management, concessions and trademark licensing rights. This database empowers ADs to negotiate the best terms in multi-million dollar contracts with complete market knowledge.

Win AD lets you see unique tweaks you can make to maximize the deal for the school. In our apparel deal, we doubled our cash and increased our product allotment by 50% while increasing our long term stability.”Omar BanksExecutive Senior Associate AD of Internal Affairs/CFOUniversity of Cincinnati

  • Succinct summaries provide quick comparisons, and transparent data.
  • Search by: multimedia rights, apparel rights, trademark licensing, ticketing, pouring rights, subdivision conference, and school
  • Unprecedented access to major revenue contracts
  • Maximize revenue over the long term
  • Negotiate the best terms with complete market knowledge
Fact Sheet

Administrator database

11,000+ D-I and D-II senior administrators’ compensation and contracts. This database is designed for ADs to know the market for talent and ensure retention among valued staff.

  • Detailed Career Histories: Tenure, Directors Cup and Rankings
  • Precise Compensation, and Area of Responsibility
  • Search by: Title, Job Function, Conference, School, Gender
  • Source Contracts: offer letters, base, bonus, deferred and Form 990

Fact Sheet



Unlock years of NCAA financial reports to create customizable comparisons between institutions—from macro revenue and expense trends, to sport-level data. Benchmark brings the numbers to life, providing the proper context for research, analysis, and financial decision making.

Win AD helps us to benchmark ourselves in many financial areas – salaries, budgets, expenses – to evaluate where we are and where we need to be.”Tim HickmanExecutive Associate Athletic DirectorUniversity of Missouri

  • Four-year financial trends
  • Comparative analysis of peer institutions
  • See how aspirational programs allocate resources
  • Year-over-year percentage changes in revenues and expenses
  • Budgeting and strategic planning on a sport-by-sport basis
  • Sport-and program-level revenue and expense trends in context.

Fact Sheet


Department and Sport Profile Pages


Sport Profile Pages


Department Profile Pages

Consolidated view of key performance and financial information for individual D-I and D-II sports programs, and entire athletic departments, including: five year financial trends (aggregate and line-item level), summary of senior staff administrators, coaches, and support staff.

Win AD provides us a great advantage when we need up-to-date, accurate information regarding coaches’ salaries, contracts, and making new hires.”Paul KrebsDirector of AthleticsUniversity of New Mexico

  • Enhanced view of every department, every sport
  • Identify & monitor 5-year financial trends
  • View all Guarantee & Vendor deals for that program
  • Gain context for financial comparisons
  • Save time with consolidated view of key data
Searchable Contracts

Searchable Contracts

“Google search” within over 100,000 NCAA documents (including contracts & outside income reports) for key words or phrases to find the information you need faster.

“The ability to review PDF contracts and see contract language in Win AD has been tremendous: termination language, bonus structure, ticket allotments and other perks are now at our fingertips.”Darin SpeaseSenior Associate Athletic Director for Business AffairsUniversity of North Carolina at Charlotte

  • Discover new revenue opportunities while reviewing best practices
  • Makes spotlighting legal nuances fast and easy
  • Find ‘summer camp’ clauses or ‘termination’ language in seconds
  • Accelerate the review and assimilation of global contract trends
  • Empower your general counsel with the best contract resource available anywhere
Coworker History

Coworker History

Coworker History is a visualized ‘family tree’ for every coach and administrator in the Win AD database, and provides a succinct view of work histories and professional networks.

“Coworker histories is one of the coolest and most beneficial features Win AD has launched recently. It allows you to do a lot of secondary reference checking and identify reliable sources of feedback about a coach before making a hire.”Darin SpeaseSenior Associate Athletic Director for Business AffairsUniversity of North Carolina at Charlotte

  • Monitor coaching trees that spawn successful coaches
  • Discover emerging talent who were mentored by respected leaders
  • Observe coaches and admins whose upward mobility outpaces their peers
  • Identify employment synergies for strategic hires
Mobile Functionality

Enhanced Mobile Functionality

Enhanced mobile interface allows users to access Win AD’s features on mobile devices through a specifically designed interface to deliver the mobile experience that has become the norm outside of work environments. The mobile version supports fast navigation, access to results similar to our desktop version and the ability to view pdf contracts in the palm of your hand!

Win AD allows you to access current, accurate data for use in real time.”Mike BroekerDeputy Athletic DirectorMarquette University

Win AD Schedule

Win AD Schedule

With the comprehensive information and functionality in Win AD Schedule, users enjoy significant time savings by scheduling games with superior information and greater efficiency. Enjoy these features behind secure log in.

Win AD Schedule is light years ahead of anything else that is available for men’s basketball scheduling.”Dan Van AckerenCFOUniversity of Denver

  • Create and maintain your own schedule in a secure environment.
  • Search for open dates and build custom lists of potential opponents that match your non-conference game scheduling needs by filtering relevant team data:
    • Record & Performance – 5 year W/L & RPI trends, post season appearances;
    • Fit – sort by availability, sub-division, conference; RPI and travel distance;
    • Price – a client-only feature, Win AD clients will see buy and sell amounts as well as liquidated damages plus non cash consideration
  • Study detailed team & player data to find best-fit opponents (including current depth chart, PPG, RPG and Assist % returning, incoming recruits, available transfers – 3,500+ players total).
  • Reach a broad audience by posting and emailing a description of each non-conference game you want to schedule and search for other schools’ games wanted posts.

Fact Sheet

Conference Database

Conference Database

Conference Database and Reports enables conferences and schools to consider investment in context on a relative basis to analyze and advance conference and member schools’ goals. Conference Database and Reports provides Win AD clients with:

“With Win AD, there’s no combing through reports, it’s all right there and it’s much more efficient.”Deb HermanBusiness ManagerPatriot League

  • NCAA Financials data presented on a high, median and low basis
  • Superior information for all the constituents in a conference to benchmark with ease and engage forward-looking conversations about investments and outcomes
  • Time savings for conference staff and member schools – no more surveys and internally generated reports
  • Conference offices who subscribe to Win AD receive an additional benefit – private web site hosting for NCAA financial reports of conference member schools (including private schools). This functionality can replace time-consuming conference-level reporting and empower all member schools with comprehensive data.
  • Utilize custom grouping feature to view hypothetical groupings of school for exploring conference expansion / contraction scenarios + benchmarking conference members against national peers

Fact Sheet

Assistant Coach Hiring

Assistant Coach Hiring

The Win AD designated account administrator at client schools has the option to give head coaches access to Win AD’s Coach database (excluding salary and contract info) to review the talent pool and build a short list faster with access to more information in one place.

  • Win AD expands the talent pool, enabling speed and efficiency when hiring assistants
  • Head Coaches can access robust content for evaluating potential hires, including Coach Videos, Co-Worker History and detailed performance data
  • No salary data, contracts or financial information is available to coach users in this view
Custom School Groupings

Custom School Groupings

Custom School Groupings
Win AD’s Custom Grouping features allows each user to create and save multiple custom groups of schools for comparison across all databases.

  • Save time by organizing & viewing relevant peer groups with one mouse click
  • Create various peer groups depending on your benchmarking needs
  • Eliminate the need to create spreadsheets outside the system
  • Improve the efficiency and precision of peer comparisons and analysis


Football Guarantees Database Produces $66,000 to $75,000 for the Average Customer
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Case Study: Vendor Contract Negotiation UNC Asheville
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Case Study: Concessions Stanford
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Case Study: Conference Movement & Contract Best Practices University of Missouri
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Case Study: Multimedia Rights NC State download  PDF

Case Study: D-II to D-I Conference Move Abilene Christian
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Case Study: Pouring Rights Baylor
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Case Study: Apparel Rights University of Cincinnati
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Compensation Benchmarking and Negotiation

Case Study: Coach Retention and Contract Negotiations Boston University
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Case Study: Contract Negotiations Kansas State University
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Case Study: New Sport Launch and Active Search Marquette
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Case Study: Apparel Rights Negotiation Abilene Christian University
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University Leadership Uses

Case Study: CFO Efficiency Texas and Charlotte
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Leveraging Win AD to Empower Your Entire Athletic Department Iowa State
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Case Study: General Counsel Contract Analysis Big East
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Leveraging Win AD for Career Growth and Advancement Bowling Green State University
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