Information, Impact, and Revenue: NKU’s Director of Development on Win AD

Not only does Winthrop Intelligence help ADs increase revenue and athletic programs to be more competitive, but the Win AD database also assists athletic staff throughout an administration to increase personal productivity and make better, more informed recommendations. We are…

Full StoryMay 30, 2013

Division II to Division I: Making the Transition

In this study, we’ll examine trends in the schools transitioning from Division II to Division I. First, we’ll look at their athletic revenues and expenses within a five-year period (2007-2011), and compare those to the average and the 90th percentile…

Full StoryMay 28, 2013

Star Coaches: DI Women’s Indoor Track and Field

Though Oregon posted its fourth consecutive national championship, the 2013 women’s indoor track and field campaign was hardly lacking in turnover. At least on the conference championship level, numerous recent coaching hires lifted their squads to the podium’s top tier,…

Full StoryMay 13, 2013

Star Coaches: DI Men’s Indoor Track and Field

Despite the jolt sixth-year coach Joe Franklin has delivered to University of New Mexico’s entire running program—inspiring consistent yearly improvements in each athletics team under his leadership—the Mountain West title has proved elusive for Lobo track and field. In fact, the…

Full StoryMay 13, 2013

The AD Family Tree: Interview with Mike Alden, Mark Alnutt, and Whit Babcock

Listen to the conversation below: Mike Alden has been at the helm of the University of Missouri athletics since 1998 and has produced the most comprehensive run of athletic and academic success in school history. Alden’s mentorship has also produced…

Full StoryMay 6, 2013

Dynamic Pricing in College Sports: A Growing Trend

By Dr. Chad McEvoy We have all gone online to shop for flights for an upcoming trip, put off buying for whatever reason, and then checked back a couple hours or days later to find that prices jumped by $50…

Full StoryMay 6, 2013

Basketball Attendance: Comparing the NCAA and NBA

In January, we explored the idea that attendance is dropping at NCAA and NFL football games due to fans’ increasing comfort watching the games at home. We found that “neither the NFL nor the NCAA are in dire straits regarding…

Full StoryMay 3, 2013

Winthrop Intelligence: The Tao of Sports Podcast

Kevin Barefoot, Director of Sales, sits down with Troy Kirby on his Tao of Sports podcast to discuss concerns about hiring administrators, working through the data of contractual obligations for scheduling and guarantee games, and what the future holds for…

Full StoryMay 1, 2013

Report on the Outsourced Ticketing Market in Division-I College Athletics

The outsourcing of ticket operations is a growing trend within college athletics. In exchange for fixed fees, commissions, and other considerations, schools expect to realize revenue growth through increased attendance for various sports. Our report examines twenty-four current agreements (twenty-three…

Full StoryApril 30, 2013

Win AD Feature Update: Sports Profile Pages