There were 35 bowl games this year, with 70 teams participating. Of those 70, we examined 50 publicly-available apparel right’s contracts and found that 16 programs received some type of bonus for their participation in a bowl game this year.
Seven programs received a monetary bonus:
Nine programs received bonuses in the form of product, priced at retail or wholesale:
Learn more, with our Comprehensive Report on the [Big-6/Non Big-6] Apparel Rights Market (Abstract):
The sale of apparel rights is a critical source of annual revenue for athletic departments. Our goal is to give readers relevant, insightful market information to maximize upcoming rights deals. We created our report by examining every current, publicly available apparel rights contractual agreement and using certain school-specific data, all attained from the Win AD database. The result is a current, comprehensive view of the apparel rights market. The report, on a conference by conference basis, details key financial and contractual elements of rights agreements, benchmarking schools against peer institutions across a number of variables and exploring relationships between fees received and possible explanatory statistics. This information will allow schools to be both better informed of the apparel rights market, and also their current standing within the market as they go into future negotiations.