Article posted on May 19, 2012


A Comprehensive Report on the Apparel Rights Market (Abstract)

— One of four reports featured in The Winthrop Report: Our 100+ page major revenue primer for ADs —

“The sale of apparel rights is a critical source of annual revenue for athletic departments. Our goal is to give readers relevant, insightful market information to maximize upcoming rights deals. We created our report by examining every current, publically-available apparel rights contractual agreement and using certain school-specific data, all attained from the Win AD database. The result is a current, comprehensive view of the apparel rights market. The report, on a conference by conference basis, details key financial and contractual elements of rights agreements, benchmarking schools against peer institutions across a number of variables and exploring relationships between fees received and  possible explanatory statistics. This information will allow schools to be both better informed of the apparel rights market, and also their current standing within the market as they go into future negotiations.”



Stop by CABMA Booth 22 or NACDA Booth 273 for a demonstration of Win AD. D-I NCAA administrators who schedule a 1-hour demo will receive The Winthrop Report: a 100+ page major revenue primer for Athletic Directors only in four subject areas:  apparel rights, pouring rights, multi-media rights and concessions.  Current Win AD clients: please stop by for a complimentary copy.

–>Contact us to Schedule a Demo<–