Win AD Presents: Prescient
Date: Sunday, December 20th 2020
As Athletic Directors, an immense amount of scrutiny and media attention can be focused on new head coach or administrative hires. We spoke with Jack McKenna from Prescient Global Risk Management & Intelligence Services to discuss:
- Data privacy in college athletics
- How Prescient can gather knowledge pertaining to high-profile hires
- Various scenarios to consider hiring a security firm
Win AD Video Case Study: Jacksonville University
Date: Friday, May 10th 2019
Alex Ricker-Gilbert (Jacksonville University) joined us for a brief discussion about how Win AD improves department efficiency, increases revenue, and has become an asset across a variety of job roles for Jacksonville University Athletics.
Win AD Leadership Forum: The Art of Making Difficult Decisions
Date: Thursday, June 28th, 2018
Making difficult decisions comes with the territory of being an NCAA Athletic Director. How you react in challenging situations can be more of an art than a science – a process that can be learned and improved upon. This panel explores the decision-making processes of top D-I Athletic Directors and offer actionable insights about how to improve your leadership capabilities when faced with adversity and opportunity.
UMBC’s Historic Victory: How to Capitalize & Amplify Your Brand
Date: Thursday, May 3rd, 2018
Tim Hall joined us to discuss the building process that put the UMBC men’s basketball team in position to win as well as how their program is capitalizing on the momentum created by the remarkable moment. View this hangout to hear a discussion about:
- The multiyear process of program building that led to the win
- How UMBC has leveraged the moment to engage donors & increase revenue
- Social media strategy & what lessons UMBC learned during and after the tourney
- How to execute an effective merchandising & branding strategy when lightning strikes
- How to prepare for your own program-defining moment on the national stage
Win AD Hangout: Assessing and Growing your Multimedia Rights Revenue
Date: Friday, April 6th, 2018
Watch this hangout to learn specific strategies to grow your multimedia rights revenue. Multimedia rights (MMR) are an increasingly important and lucrative revenue source for college athletic departments. It is therefore critical to establish an accurate valuation of your MMR inventory, determine the optimal revenue strategy (internal vs. outsourcing) and position your program to maximize revenue. In this hangout we’re joined by Dan Gale of Leona Marketing Group, who will help attendees of this hangout learn:
- What MMR structure makes the most sense for your program
- Assessing the value of your existing MMR inventory
- Impact of MMR market consolidation
- Tips on optimal contract structure to increase revenue
- Guaranteed rights fees vs. upside revenue
Win AD Hangout: The New Tax Reform Bill – Implications, Assessment & Planning Strategies
Date: Friday, January 26th, 2018
In this hangout, we explored how the new tax reform bill – specifically the change in deductibility of ticket-related giving – will impact college athletic departments and discussed strategies to mitigate adverse effects on annual giving. Joe Manhertz (Duke University) and Mark Wright (University of Central Florida) joined us to cover:
- Strategies to assess potential revenue impact of the new bill
- How to engage key donor groups to forecast changes in giving behavior
- Potential options to alter fundraising structure under the new law
- How to optimize donor communications strategies on a go-forward basis
Win AD Hangout: A Road Map for Record-Breaking Fundraising
Date: Tuesday, November 7, 2017
Fundraising is a critical component of every successful athletic department and often represents a significant portion of total revenue for programs in D-I and D-II. Developing and executing an effective fundraising strategy is imperative. In this Win AD Hangout, we talk with development leaders from two programs who have set fundraising records in recent years and have a track record of exceeding revenue growth goals. Brian Gerrity (Mercer University) and Ryan Peck (University North Texas) joined us to explore & discuss:
- Tactical strategies to improve donor relationships and increase revenue
- Establishing the building blocks of an effective development team
- Specific steps they took to generate record-breaking fundraising performance
- Tips for creating a culture of excellence
- Assessing and building cohesive, external communication channels
Win AD Hangout: Navigating Presidential Change on Your Campus
Date: Wednesday, July 12, 2017
We’re joined by Derek Morel, Athletic Director at the University of New Orleans and Bob Roller, Athletic Director at Campbell University – both of whom have had new presidents on their respective campuses in the last 3 years. Derek and Bob will share insights and personal experiences to help manage such a transition in the most effective and efficient way. Attendees of this hangout will learn:
- What you should NOT discuss in your first meeting with a new President
- How to establish an effective communication rhythm and style
- Strategies for establishing trust and credibility with a new campus leader
- Tips to get a new president engaged with the enterprise of athletics
Win AD Leadership Forum: How Top ADs Define and Teach Leadership
Date: Monday, June 12, 2017
Leadership can be defined in different ways. The basic definition of leadership is “a position as a leader of a group, organization, etc.” However, in college athletics, effective leadership is increasingly complex and requires a dynamic skill set to manage a broad assortment of constituent groups inside and outside an athletic department. This panel uncovers how top ADs themselves define leadership and more importantly how they teach it. Watch this video to gain insights from some of the preeminent leaders in college athletics in order to prepare yourself for your own leadership opportunities.
Win AD Hangout: Strategies For Generating Internal Revenue
Date: Wednesday, May 3rd, 2017
Many athletics leaders understandably focus on external revenue growth (fundraising, ticket sales, multimedia contracts, etc.) while internal revenue opportunities can sometimes be overlooked. Especially for D-II and mid-major D-I programs, internal revenue is often the primary revenue source for the department and can be measurably grown with a systematic strategy. In this hangout, you will learn:
- How to assess and determine the potential of internal revenue sources
- How to cultivate relationships with key constituent groups including students, faculty and foundations
- Seizing opportunities to include athletics in campus vendor contracts
- Generating secondary cost reduction opportunities via waivers for meal plans, room & board
Win AD Hangout: Best Practices in AD Contract Structure
Date: Thursday, February 16th, 2017
This hangout is designed for aspiring & existing ADs who want to better understand industry trends in AD contract structure, so you can negotiate an advantageous employment agreement in the future. We were joined by attorney Matt Kelly of Kelly Law Group, who specializes in employment contracts for higher education professionals, including university leadership and athletics administrators. Matt shares:
- Breakdown of primary components in AD employment contracts
- Options for structuring key components of the deal (e.g. termination, variable & deferred compensation, buyouts, etc.)
- Industry trends including emerging best practices
- Specific examples of savvy contract structures that benefit ADs
Win AD Hangout: Bold Leadership Strategies For Athletic & Academic Success
Date: Tuesday, November 15th, 2016
Chasse Conque, Director of Athletics at the University of Arkansas, Little Rock joined us to discuss:
- Seizing opportunities & overcoming challenges as a first time AD
- Successful strategies for fundraising & brand revitalization
- Lessons learned from consecutive MBB coaching hires
- Ideas for building cohesive athletic department cultures
- How to mobilize student athletes for community engagement
