Revenue Insights

We recognize that tighter budgets increasingly put pressure on departments to come up with more creative and innovative ways to generate revenue. That’s why Winthrop Intelligence regularly conducts college-athletics-focused research with the goal or producing empirical, actionable studies for ADs to use on the job. Growing Revenue with Win AD provides progressive leaders with the hard data—and the research—to succeed in today's fiscal environment.

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Win AD is a subscription database service for college athletics leaders to increase revenue & save money.

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Maximizing the Revenue in Your Next Multimedia Rights Agreement

As a follow-up to our research (“How Every D-I Athletic Director Can Benefit from IMG’s $100M ISP Purchase” ), this article examines the three considerations for revenue optimization for multimedia rights (MMR). 1. Annual revenue amounts from the two most popular…

Full StoryOctober 8, 2011

Digital Food Concessions & Merchandise Sales – Improving the Fan Experience and Increasing Revenue

By: Ray Purpur Deputy Director of Athletics, Physical Education and Recreation at Stanford University Stanford built a new football stadium in 2006. Improving the fan experience and increasing revenue were two of the many goals at the drawing table. In this…

Full StoryOctober 1, 2011

How Every D-I Athletic Director Can Benefit From IMG’s $100M ISP Purchase

BACKGROUND “I really think we’re on a path to building an incredible company that is truly national in scope and is one of the only portals of entry for national sponsorship and advertising in college sports.” IMG College President, Ben…

Full StoryJuly 8, 2011

WINAD is a subscription database service for college athletics leaders to increase revenue & save money.

tour WINAD

Maximizing the Revenue in Your Next Multimedia Rights Agreement

Digital Food Concessions & Merchandise Sales – Improving the Fan Experience and Increasing Revenue

How Every D-I Athletic Director Can Benefit From IMG’s $100M ISP Purchase

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