Revenue Insights
We recognize that tighter budgets increasingly put pressure on departments to come up with more creative and innovative ways to generate revenue. That’s why Winthrop Intelligence regularly conducts college-athletics-focused research with the goal or producing empirical, actionable studies for ADs to use on the job. Growing Revenue with Win AD provides progressive leaders with the hard data—and the research—to succeed in today's fiscal environment.
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Cited in: The 2013 NCAA Men’s Basketball Final Four is set, and there have been numerous announcements recently regarding conference changes. Now is a good time to explore how much money is going to be distributed and to whom. The…
Full StoryApril 1, 2013 Cited in: The 2013 NCAA Men’s Basketball Final Four is set, and there have been numerous announcements recently regarding conference changes. Now is a good time to explore how much money is going to be distributed and to whom. The…">
This weekend all eyes will be on Atlanta, GA, where over the course of the last five months, 347 Division-1 men’s basketball programs have been whittled down to just 4 vying to win a coveted national championship. While the championship…
Full StoryMarch 29, 2013 This weekend all eyes will be on Atlanta, GA, where over the course of the last five months, 347 Division-1 men’s basketball programs have been whittled down to just 4 vying to win a coveted national championship. While the championship…">
This weekend all eyes will be on Atlanta, GA, where over the course of the last five months, 347 Division-1 men’s basketball programs have been whittled down to just 4 vying to win a coveted national championship. While the championship…
Full StoryMarch 29, 2013 This weekend all eyes will be on Atlanta, GA, where over the course of the last five months, 347 Division-1 men’s basketball programs have been whittled down to just 4 vying to win a coveted national championship. While the championship…">
There were 35 bowl games this year, with 70 teams participating. Of those 70, we examined 50 publicly-available apparel right’s contracts and found that 16 programs received some type of bonus for their participation in a bowl game this year.…
Full StoryJanuary 7, 2013 There were 35 bowl games this year, with 70 teams participating. Of those 70, we examined 50 publicly-available apparel right’s contracts and found that 16 programs received some type of bonus for their participation in a bowl game this year.…">
While revenue-generating collegiate sports such as men’s football and men’s basketball traditionally garner much of the debate on athletic finances, Olympic sports play a key role not only in annual athletic budgeting practices but also the overall athletic culture. While…
Full StoryJune 11, 2012 While revenue-generating collegiate sports such as men’s football and men’s basketball traditionally garner much of the debate on athletic finances, Olympic sports play a key role not only in annual athletic budgeting practices but also the overall athletic culture. While…">
The sale of pouring rights is a major source of revenue for athletic departments, with deals negotiated at either the University or Athletic Department level. Our report gives readers relevant, insightful market information pertaining to both types of deals in…
Full StoryApril 26, 2012 The sale of pouring rights is a major source of revenue for athletic departments, with deals negotiated at either the University or Athletic Department level. Our report gives readers relevant, insightful market information pertaining to both types of deals in…">
The sale of multi-media rights is a critical component in revenue generation for athletic departments, with fees paid to acquire these rights continuing to escalate. Our goal is to give readers relevant, insightful market information to maximize upcoming multi-media rights…
Full StoryApril 26, 2012 The sale of multi-media rights is a critical component in revenue generation for athletic departments, with fees paid to acquire these rights continuing to escalate. Our goal is to give readers relevant, insightful market information to maximize upcoming multi-media rights…">
The signal to noise ratio in the public dialog about college sports business and administration is extremely high, so we always approach athletic decision makers with a framework of qualitative perspectives and empirical evidence for analysis in context to produce…
Full StoryApril 1, 2012 The signal to noise ratio in the public dialog about college sports business and administration is extremely high, so we always approach athletic decision makers with a framework of qualitative perspectives and empirical evidence for analysis in context to produce…">
Excerpted from The Winthrop Report: a 100+ page major revenue primer for Athletic Directors only that encompasses four subject areas: apparel rights, pouring rights, multi-media rights and concessions. ADs who schedule a Win AD Demo will receive a full copy of the The Winthrop Report …
Full StoryFebruary 14, 2012 Excerpted from The Winthrop Report: a 100+ page major revenue primer for Athletic Directors only that encompasses four subject areas: apparel rights, pouring rights, multi-media rights and concessions. ADs who schedule a Win AD Demo will receive a full copy of the The Winthrop Report …">
The following is designed to provide athletic directors (ADs) with an efficient and effective way to increase and ultimately maximize the revenue and improve the value of their institution’s next apparel rights agreement. This primer addresses three topics that are…
Full StoryNovember 15, 2011 The following is designed to provide athletic directors (ADs) with an efficient and effective way to increase and ultimately maximize the revenue and improve the value of their institution’s next apparel rights agreement. This primer addresses three topics that are…">
Win AD is a subscription database service for college athletics leaders to increase revenue & save money.
WINAD is a subscription database service for college athletics leaders to increase revenue & save money.
tour WINAD