Maximizing Revenue and Improving Value of Your Next NCAA Pouring Rights Agreement

Excerpted from The Winthrop Report: a 100+ page major revenue primer for Athletic Directors only that encompasses four subject areas: apparel rights, pouring rights, multi-media rights and concessions. ADs who schedule a Win AD Demo will receive a full copy of the The Winthrop Report …

Full StoryFebruary 14, 2012

Division I NCAA College Athletic Fiscal Trends and Measures: Data and Comparisons for Context

Part Three of a four-part, fiscal efficiencies series: (Part One: Football Expenditures) (Part Two: Basketball Expenditures) (Part Four: Revenue, Expenditure, and ROI) When considering third-party review and media reporting about athletic budgets, especially the amount of institutional funds earmarked to support athletics versus educational programs,…

Full StoryJanuary 3, 2012

NCAA Division I College Athletic Fiscal Efficiencies and Returns: In-Depth Look at Football Expenditures

Part One of a four-part, fiscal efficiencies series: (Part Two: Basketball Expenditures) (Part Three: Fiscal Trends and Measures) (Part Four: Revenue, Expenditure, and ROI) Given resource constraints for programs of all sizes, this article explores the three areas of direct connections between Division I…

Full StoryDecember 6, 2011

Maximizing Revenue and Improving Value of Your Next Apparel Rights Agreement

The following is designed to provide athletic directors (ADs) with an efficient and effective way to increase and ultimately maximize the revenue and improve the value of their institution’s next apparel rights agreement. This primer addresses three topics that are…

Full StoryNovember 15, 2011

Maximizing the Revenue in Your Next Multimedia Rights Agreement

As a follow-up to our research (“How Every D-I Athletic Director Can Benefit from IMG’s $100M ISP Purchase” ), this article examines the three considerations for revenue optimization for multimedia rights (MMR). 1. Annual revenue amounts from the two most popular…

Full StoryOctober 8, 2011

Digital Food Concessions & Merchandise Sales – Improving the Fan Experience and Increasing Revenue

By: Ray Purpur Deputy Director of Athletics, Physical Education and Recreation at Stanford University Stanford built a new football stadium in 2006. Improving the fan experience and increasing revenue were two of the many goals at the drawing table. In this…

Full StoryOctober 1, 2011

A Comprehensive Report on the Concessions Rights Market (Abstract)

The sale of concessions rights is an important source of revenue for athletic departments on a yearly basis. Our goal is to give readers relevant, insightful market information to maximize upcoming rights deals. We created our report by examining every…

Full StoryAugust 20, 2011

How Every D-I Athletic Director Can Benefit From IMG’s $100M ISP Purchase

BACKGROUND “I really think we’re on a path to building an incredible company that is truly national in scope and is one of the only portals of entry for national sponsorship and advertising in college sports.” IMG College President, Ben…

Full StoryJuly 8, 2011

Topic » Finance

Division I College Athletic Fiscal Efficiencies and Returns: In-Depth Look at NCAA Basketball Expenditures