While revenue-generating collegiate sports such as men’s football and men’s basketball traditionally garner much of the debate on athletic finances, Olympic sports play a key role not only in annual athletic budgeting practices but also the overall athletic culture. While…
Full StoryJune 11, 2012 While revenue-generating collegiate sports such as men’s football and men’s basketball traditionally garner much of the debate on athletic finances, Olympic sports play a key role not only in annual athletic budgeting practices but also the overall athletic culture. While…">