Not only does Winthrop Intelligence help ADs increase revenue and athletic programs to be more competitive, but the Win AD database also assists athletic staff throughout an administration to increase personal productivity and make better, more informed recommendations. We are interested in hearing from staff who use the database to their strategic advantage, for career advancement, and about innovative uses of the system that provides tangible, university-wide benefits.
Chauncey Winbush – Navy
Associate Athletic Director
Ryan Matthews, Winthrop’s Managing Editor, chatted recently with Chauncey Winbush – Associate Athletic Director at Navy – to see how Chauncey is getting value from Win AD.
What advice would you give to a talented young admin that you wish someone had given you five years ago?
The advice I would give to a young admin is to continue to find ways to gain experience and knowledge through professional development. Whether it be joining an industry-specific organization, attending an annual convention, or sitting on an NCAA committee—the experience and opportunity to network will be advantageous as you attempt to grow within the profession.
How has Win AD broadly impacted your department?
Win AD has given our department the flexibility to make informed decisions with regards to appropriate compensation packages when hiring new personnel. It has also given us the opportunity to review the value of our licensing, vendor, and guarantee contracts against other like schools in the industry. This allows us to maximize these contracts as they come up for renewal.
Can you cite one specific instance where Win AD helped you increase revenue, save time, save money?
The NAAA has gone through some turnover on our coaching staff over the last few months. Win AD has given us valuable information that has allowed us to offer fair and competitive compensation packages to new hires. In the past, we would have had to conduct cumbersome internet searches in hopes of locating this information. It has been very beneficial to have such quality and in-depth information at our fingertips.
What have been some tips or tricks that you’ve found for using (getting the most out of) the system?
The flexibility of the system has been incredible. The ability to drill down from conference, to school, to a specific individual is what makes the system so unique. All of the drop menus that are offered within the system really make locating specific information a breeze.
If a peer were considering subscribing to Win AD, what would you tell him or her about your experience?
The experience I have had using Win AD has been extremely positive. It started with the sale and easy implementation of the system. The system is incredibly user friendly and the staff at W.I. listened and implemented a suggestion we made when we first began to use the system. That is a real testament to their customer service and has allowed us to really expand the functionality of the system within our department.
