Twitter Interview with Dennis Kramer

@Win_AD Both are important. Hirko’s piece was a highly defensible/current look at salary escalation – no need to continue that line of research. #WINterview

@Win_AD Looking at allocation of funds for salaries allows institutional decision makers to examine the trade-offs between the allocation of state funds & student fees to athletic departments, or reintegrate those funds into the general academic fund. #WINterview

@Win_AD For athletics, outside income is only available with the presence of an athletic department. #WINterview

@Win_AD Sponsorship sales, gate revenue, and athletic based donations are based on the performance & existence of the athletic programs. It would be difficult for institution leaders to examine trade-offs that exists when “non-liquid” revenue streams are included within the conversation. #WINterview

@Win_AD Isolating state funds & student fees, institutional leaders get a clear view of financial tradeoffs with funds that could be reallocated to academic mission. #WINterview

@Win_AD Provides an additional piece of contextual data. The escalation work of Hirko & others is an important piece of the conversation as well. #WINterview

@Win_AD However, the more data we can provide decision-makers the better informed decisions they can make. #WINterview

@Win_AD Providing actionable data to decision-makers. This is certainly not the only data point that is needed, it is small piece of the data that needs to be present when making an informed decision. #WINterview

@Win_AD In some cases athletic departments are; however, when isolating funds not directly tied to revenue streams, the amount of institutions are less. #WINterview

@Win_AD Given the revenue cost theory (spending what you generate) I believe it would be status quo or have similar results. #WINterview

@Win_AD Every institution & athletic department is modeling practices of “elite” programs – Ivy League or National Champions. #WINterview

@Win_AD Large institutions have the opportunity to engage in economy of scale and have a larger base to generate athletic revenue from; small institutions have to generate much more per capita because the free-market establishes coaches’ salaries. #WINterview

@Win_AD The focus on this article was simply on coaches’ salaries. The same type of analysis could be done on other athletic expenditure line-items #WINterview

@Win_AD However, since salaries are a major expenditure, the potential trade-offs are easier to see. #WINterview

@Win_AD Further investigation into the allocation of institutional funds and the adjustment of faculty salaries from 9 months to 12 month is key. #WINterview

@Win_AD Also, further exploring legal standing on institutions on the “hook” for the entire contract rather than just the state funded amount. #WINterview