The sale of concessions rights is an important source of revenue for athletic departments on a yearly basis. Our goal is to give readers relevant, insightful market information to maximize upcoming rights deals. We created our report by examining every current, publically-available concessions rights contractual agreement and using certain school-specific data, all attained from the WinAD database. The result is a current, comprehensive view of the market. The report, on a conference by conference basis, details key financial and contractual elements of rights agreements, benchmarking schools against peer institutions across several variables. This information will allow schools to be better informed of the overall concessions rights market, understand their current standing within the market, and provide tangible ways to drive increased revenue from future negotiations.
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