Win AD Webinars

Win AD Leadership Forum: How Top ADs Define and Teach Leadership

Date: Monday, June 12, 2017

Leadership can be defined in different ways. The basic definition of leadership is “a position as a leader of a group, organization, etc.” However, in college athletics, effective leadership is increasingly complex and requires a dynamic skill set to manage a broad assortment of constituent groups inside and outside an athletic department. This panel uncovers how top ADs themselves define leadership and more importantly how they teach it. Watch this video to gain insights from some of the preeminent leaders in college athletics in order to prepare yourself for your own leadership opportunities.



Win AD Hangout: Strategies For Generating Internal Revenue

Date: Wednesday, May 3rd, 2017

Many athletics leaders understandably focus on external revenue growth (fundraising, ticket sales, multimedia contracts, etc.) while internal revenue opportunities can sometimes be overlooked. Especially for D-II and mid-major D-I programs, internal revenue is often the primary revenue source for the department and can be measurably grown with a systematic strategy. In this hangout, you will learn:

  • How to assess and determine the potential of internal revenue sources
  • How to cultivate relationships with key constituent groups including students, faculty and foundations
  • Seizing opportunities to include athletics in campus vendor contracts
  • Generating secondary cost reduction opportunities via waivers for meal plans, room & board



Win AD Hangout: Best Practices in AD Contract Structure

Date: Thursday, February 16th, 2017

This hangout is designed for aspiring & existing ADs who want to better understand industry trends in AD contract structure, so you can negotiate an advantageous employment agreement in the future. We were joined by attorney Matt Kelly of Kelly Law Group, who specializes in employment contracts for higher education professionals, including university leadership and athletics administrators. Matt shares:

  • Breakdown of primary components in AD employment contracts
  • Options for structuring key components of the deal (e.g. termination, variable & deferred compensation, buyouts, etc.)
  • Industry trends including emerging best practices
  • Specific examples of savvy contract structures that benefit ADs



Win AD Hangout: Bold Leadership Strategies For Athletic & Academic Success

Date: Tuesday, November 15th, 2016

Chasse Conque, Director of Athletics at the University of Arkansas, Little Rock joined us to discuss:

  • Seizing opportunities & overcoming challenges as a first time AD
  • Successful strategies for fundraising & brand revitalization
  • Lessons learned from consecutive MBB coaching hires
  • Ideas for building cohesive athletic department cultures
  • How to mobilize student athletes for community engagement



Win AD Hangout: Career Advancement Strategies For Minority / Female Administrators

Date: Thursday, October 6th, 2016

Tamica Smith Jones, Athletic Director at the University of California Riverside, shares insights about specific steps she took to prepare herself for leadership opportunities, plus discusses how administrators can engage social challenges to achieve success.

During this discussion we covered:

  • Specific strategies minority & female athletic administrators can take to improve their chances of reaching leadership positions
  • Steps every administrator can take to empower the next generation of NCAA leaders
  • Important considerations when evaluating your next career advancement opportunity
  • Why diversifying your experiences and expertise is critical to career growth and how to do it



Win AD Hangout Invitation: How To Improve Fan Engagement, Game Day Experience And Digital Marketing

Date: Tuesday, September 20th, 2016

Our Guest, Michael Thompson, is the Senior Associate Athletics Director at The University of Mississippi and an industry expert in strategic communications and marketing. Michael also heads up the SEC’s Fan Experience Working Group and brings a unique perspective to college athletics, having been President of a private sector marketing & advertising agency. In our conversation with Michael, attendees of this hangout will learn:

  • How to gather and apply fan feedback to enhance the fan experience
  • How to leverage technology to engage & expand your fan base to drive new revenue
  • Leading-edge strategies for fan rewards programs and digital communications
  • Trends that are driving attendance at collegiate sporting events



Win AD Hangout: How to Build a Championship Culture

Date: Monday, August 29th, 2016

Watch this hangout to learn how to build championship cultures that lead to broad-based athletic and academic success. In the 2016 Director’s Cup standings, the 2 ‘non-Power-5’ programs who finished with the highest final ranking (excluding independents) were Denver and Princeton. These two programs have systematically built unique cultures of sustainable success, even when competing directly against programs with significantly larger financial resources. We’ll be joined by Peg Bradley-Doppes, Vice Chancellor for Athletics & Recreation at The University of Denver and Mollie Marcoux, Director of Athletics at Princeton University, who will share with us:

  • Specific strategies for empowering coaches to succeed
  • How their unique organizational structures create accountability and improve communication
  • Advice about how to build strong organizational cultures that facilitate success & improve alumni engagement
  • Proven strategies for creating and implementing winning strategic plans



Win AD Hangout: New AD Leadership Forum

Date: Thursday, May 19th, 2016

Watch this hangout to learn about achieving career growth and leadership strategies of new ADs. Furman University Athletic Director Mike Buddie and Florida A&M Athletic Director Milton Overton will join us to share insights and experiences, including:

  • Considerations for evaluating AD job openings
  • Strategies for creating a culture of success and achievement
  • Setting and managing expectations on your new campus
  • Identifying, retaining and hiring key personnel for organizational success



Win AD Hangout: Sexual Assault on College Campuses – How to Prepare, Prevent and Respond

Date: Thursday, April 14th, 2016

Watch this hangout to learn how university and athletics administrators can prepare for, prevent and respond to sexual assault allegations on your campus.

Attorney John Graff is a former police officer who served as a state certified sexual assault investigator and received advanced training from the FBI in the profiling of serial sexual criminals. John advises colleges and universities across the country on a number of areas unique to higher education, including regulatory compliance, institutional policies and handbooks, campus law enforcement, public safety operations. John also specializes in preparing schools for Title IX & Clery Program compliance reviews and representing them before the U.S. Department of Education. In this hangout, John will share his expertise in several critical areas:

  • Identifying schools’ affirmative obligations under the Clery Act & Title IX
  • How to create a culture of awareness, compliance and communication
  • Where most schools make mistakes in response to sexual assault allegations
  • How to prevent mishandling of sexual assault allegations from a process and communications standpoint
  • Forward-looking policy considerations and planning steps for athletics & university leaders



Win AD Google Hangout: Improving ‘Political Skill’ for Personal and Organizational Advancement

Date: Thursday, February 4th, 2015

Watch this Hangout to learn how you can improve your ‘political skill’ for application in fundraising, marketing, on- and off-campus constituency engagement, job interviews and even student athlete recruiting. The authors of Political Skill at Work: Impact on Work Effectiveness, Pamela L. Perrewé and Gerald Ferris, define political skill as ‘the ability to understand others at work and to use that knowledge to influence others to act in ways that enhance one’s personal or organizational objectives.’ Personal, professional and social adeptness can significantly impact your effectiveness in ‘ideal selling’, communicating a shared vision, advancing organizational goals and even reduce personal stress.

Pam and Jerry discuss the findings of their book and cover topics such as:

  • How to assess and improve your own political skill
  • Specific tactics to succeed in job interviews
  • How you can apply these skills to specific athletic department goals (marketing, fundraising, leadership, etc.)
  • Strategies for organizational improvement of political skill


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