Win AD Webinars

Win AD Hangout: A Road Map for Record-Breaking Fundraising

Date: Tuesday, November 7, 2017

Fundraising is a critical component of every successful athletic department and often represents a significant portion of total revenue for programs in D-I and D-II. Developing and executing an effective fundraising strategy is imperative. In this Win AD Hangout, we talk with development leaders from two programs who have set fundraising records in recent years and have a track record of exceeding revenue growth goals. Brian Gerrity (Mercer University) and Ryan Peck (University North Texas) joined us to explore & discuss:

  • Tactical strategies to improve donor relationships and increase revenue
  • Establishing the building blocks of an effective development team
  • Specific steps they took to generate record-breaking fundraising performance
  • Tips for creating a culture of excellence
  • Assessing and building cohesive, external communication channels


Win AD Hangout: Navigating Presidential Change on Your Campus

Date: Wednesday, July 12, 2017

We’re joined by Derek Morel, Athletic Director at the University of New Orleans and Bob Roller, Athletic Director at Campbell University – both of whom have had new presidents on their respective campuses in the last 3 years. Derek and Bob will share insights and personal experiences to help manage such a transition in the most effective and efficient way. Attendees of this hangout will learn:

  • What you should NOT discuss in your first meeting with a new President
  • How to establish an effective communication rhythm and style
  • Strategies for establishing trust and credibility with a new campus leader
  • Tips to get a new president engaged with the enterprise of athletics



Win AD Leadership Forum: How Top ADs Define and Teach Leadership

Date: Monday, June 12, 2017

Leadership can be defined in different ways. The basic definition of leadership is “a position as a leader of a group, organization, etc.” However, in college athletics, effective leadership is increasingly complex and requires a dynamic skill set to manage a broad assortment of constituent groups inside and outside an athletic department. This panel uncovers how top ADs themselves define leadership and more importantly how they teach it. Watch this video to gain insights from some of the preeminent leaders in college athletics in order to prepare yourself for your own leadership opportunities.



Win AD Hangout: Strategies For Generating Internal Revenue

Date: Wednesday, May 3rd, 2017

Many athletics leaders understandably focus on external revenue growth (fundraising, ticket sales, multimedia contracts, etc.) while internal revenue opportunities can sometimes be overlooked. Especially for D-II and mid-major D-I programs, internal revenue is often the primary revenue source for the department and can be measurably grown with a systematic strategy. In this hangout, you will learn:

  • How to assess and determine the potential of internal revenue sources
  • How to cultivate relationships with key constituent groups including students, faculty and foundations
  • Seizing opportunities to include athletics in campus vendor contracts
  • Generating secondary cost reduction opportunities via waivers for meal plans, room & board



Win AD Hangout: Best Practices in AD Contract Structure

Date: Thursday, February 16th, 2017

This hangout is designed for aspiring & existing ADs who want to better understand industry trends in AD contract structure, so you can negotiate an advantageous employment agreement in the future. We were joined by attorney Matt Kelly of Kelly Law Group, who specializes in employment contracts for higher education professionals, including university leadership and athletics administrators. Matt shares:

  • Breakdown of primary components in AD employment contracts
  • Options for structuring key components of the deal (e.g. termination, variable & deferred compensation, buyouts, etc.)
  • Industry trends including emerging best practices
  • Specific examples of savvy contract structures that benefit ADs



Win AD Hangout: Bold Leadership Strategies For Athletic & Academic Success

Date: Tuesday, November 15th, 2016

Chasse Conque, Director of Athletics at the University of Arkansas, Little Rock joined us to discuss:

  • Seizing opportunities & overcoming challenges as a first time AD
  • Successful strategies for fundraising & brand revitalization
  • Lessons learned from consecutive MBB coaching hires
  • Ideas for building cohesive athletic department cultures
  • How to mobilize student athletes for community engagement


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