Win AD Webinars

Win AD Hangout: Adding Sports Programs to Your Athletic Department: Everything You Need to Know

Date: Friday, May 8th, 2015

Drew Marrochello, Athletic Director at Boston University and Mike Broeker, Deputy Athletic Director at Marquette University join us to discuss every aspect of adding sports to your athletic department.

Watch this hangout to learn:

  • The financial and operational planning process for sport addition
  • Best practices in hiring a coaching staff in a new sport
  • Fan and donor engagement strategies to rally support for the new program

In this hangout, Drew and Mike will take you inside the process for adding sports programs to your athletic department.



Win AD Google Hangout: Developing contingent plans for your athletic department for student-athlete welfare and rights

Date: Thursday, February 26th, 2015

In this hangout we’re joined by Len Simon, professor of sports law, practicing attorney and author of the January 2015 article published in Sports Business Journal, “The demise of NCAA amateurism is greatly overstated” in which he wrote:

“Those who think football and basketball players will soon command “market” salaries attribute this to (a) Ed O’Bannon’s antitrust victory; (b) the Northwestern unionization effort; and/or (c) the “autonomy” granted to the big five conferences. I think they’re wrong.

I do think all of these factors will make life better for college athletes. Scholarships will soon be more generous, and guaranteed; nutrition, health care and insurance will likely improve; and maybe Mom and Dad will get flown to the Final Four. But market-based, individually negotiated salaries are not very likely in the foreseeable future.”

From this perspective, Len explains his analysis for the likely outcomes and inter-relationships between three fluid current events – O’Bannon and subsequent anti-trust litigation; unionization; and autonomy – with a specific focus on how athletic departments can develop contingency plans on a going forward basis, depending on the outcomes of these three matters.

Watch this hangout to gain:

  • An understanding of what (and why) the future may look like in student-athlete welfare and rights from an anti-trust and sports lawyer’s perspective who has no “dog” in the fight – he’s not invested in any particular outcome.
  • A set of ideas and considerations about how to shape contingent plans for your athletic department on a going forward basis, subject to the ultimate disposition of the pertinent court cases.



Win AD Google Hangout: Jay Jacobs and Kathleen Hessert Discuss Crisis Management, Communication and Leadership Lessons

Date: Thursday, January 22nd, 2015

This hangout will offer critical insights from Kathleen Hessert of Sports Media Challenge, an award winning media and communication strategist and Jay Jacobs, Athletic Director of Auburn University. This is a must-watch interview for college athletics professionals and business leaders who want to learn insights about:

  • How to effectively lead and manage during a crisis
  • How to improve your personal and organizational branding
  • What every great leader should know about communication strategies



Win AD Presents: Travel Management Corporation – Learn when airline charter is a fit for your athletic department

Date: Wednesday, December 3rd, 2014

Travel Management Company (TMC) offers the newest and largest privately owned fleet of Hawker 400XPs and Hawker 800/850XPs in the United States. Will Roach of TMC joined us to review:

  • Trends in athletic aircraft charter
  • Logistical and financial considerations for choosing the right service provider
  • Success stories from D-I programs using aircraft charter
  • A free calculator to determine when aircraft charter may be a good fit for your athletic program



Win AD Google Hangout: Insights from inside AD search committees

Date: Tuesday, November 18th, 2014

Two experienced faculty athletic representatives (FARs), Jo Potuto and David Szymanski will share valuable insights to help NCAA Athletic Administrators advance their careers and enhance on-campus relationships.

During this discussion, Jo and David share:

  • Their experiences on AD search committees and how they evaluate potential hires
  • Advice for aspiring ADs and how to optimally position yourself in an interview
  • How ADs can cultivate productive relationships with key campus faculty
  • Variances in FAR relationship structures and how to build on-campus consensus for athletic initiatives



Win AD Google Hangout: Leadership Development with NACWAA’s Patti Phillips

Date: Thursday, September 18th, 2014

During this discussion, Patti will share:

  • NACWAA’s unique perspective & observations on hiring trends for NCAA administrators
  • How to determine the right fit for potential career advancement opportunities
  • Specific actions administrators can take to facilitate leadership development
  • How leaders can create a thriving and passionate organizational culture

Win AD Google Hangout: Leadership Development with NACWAA's Patti Phillips


Win AD Panel: ADs Paying Forward – Insight for Creating Your Own Path to the ADs Chair

Date: Tuesday, June 10th, 2014

Whit Babcock, Stan Wilcox and Mike Waddell discuss their personal experiences and insights about career advancement during a program we presented at NACDA on June 10, 2014. The engaging and refreshingly candid discussion covers:

  • Steps each panelist took to prepare for an AD position
  • Creating separation between yourself and other candidates
  • How to communicate your strategic vision in interviews

ADs Paying Forward – Insight for Creating Your Own Path to the ADs Chair

To watch the video in its entirety, please call (720-320-9054) or email ( me so I can send you a private link to the full length video.


Google Hangout: Insights from Programs on the Rise: Creating Sustainable Success and Making Every Dollar Count

Date: Thursday, April 17th, 2014

Eric Sexton (Athletic Director, Wichita State University) and Ed McLaughlin (Athletic Director, Virginia Commonwealth University) join us to discuss success factors that have contributed to their programs’ rise to national prominence in recent years, and explore how athletic departments can create sustainable long-term success.

Hear from Eric & Ed about:

  • How to leverage data to inform resource allocation decisions in tight budget environments
  • The impact of their program’s recent ascension on the athletic department & university
  • Best practices for creating a culture of athletic success
  • Strategies for retaining your best coaches

This program explores the strategic leadership decisions of ADs from two highly successful D-I athletic departments in order to share insights and industry best practices.



Google Hangout: 15 Sports Myths and Why They’re Wrong

Date: Wednesday, February 5th, 2014

Financial discussions in college athletics often involve misinformation, erroneous “facts,” and questionable analysis. In keeping with our mission to provide the best data to make the best decisions, we present a live webcast conversation with the authors of 15 Sports Myths and Why They’re Wrong, distinguished economists Rodney Fort and Jason Winfree.

During this lively discussion we cover:

  • The structures of revenues and values in college sports
  • The belief that athletic departments are a drag on university budgets
  • The accepted notion that an “arms race” drives spending
  • The misconception that revenue sports pay for non-revenue sports

It’s a must-watch for anyone who understands the implicit value of athletics and recognizes that rigorous analysis – rather than emotional reaction – make our pastimes stronger. In this hangout we arm athletics administrators with fact-based views of key issues in your world.

Google Hangout


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