By: Chad McEvoy and Nels Popp Background Revenue generation is of paramount importance to Division I athletic administrators today, particularly in the external function areas of the athletic department. The need to generate revenue has become even more heightened in…
Full StoryJune 18, 2012 By: Chad McEvoy and Nels Popp Background Revenue generation is of paramount importance to Division I athletic administrators today, particularly in the external function areas of the athletic department. The need to generate revenue has become even more heightened in…">