Win AD is a subscription database service for college athletics leaders to increase revenue & save money.

Winthrop Intelligence is a product development firm specializing in software-as-a-service and data analysis. From sports, to human resources, to finance, Winthrop Intelligence makes sense of large datasets with intuitive software products.

Win AD has returned millions of dollars to D-I and D-II college athletic programs through its daily use by more than 2,500 athletics administrators. Win AD spans multiple databases that contain more than 50,000 people (coaches & administrators) and hundreds of thousands of pages of employment agreements, major revenue contracts and NCAA financial report data. Win AD powers college athletics with detailed, reliable financial trending and enables new revenue creation and cost reduction. Win AD is for athletics administrators only.

In 2019, Winthrop Intelligence launched Win AD+, a consulting service for D-I & D-II athletic departments led by Matt Kelly, Esq, to assist with contract strategy and negotiation guidance. Win AD+ ensures that departments are effectively implementing the most savvy strategies available in terms of coach compensation and buyouts, as well as maximizing value of lucrative vendor negotiations by combining the power of the Win AD database and Matt’s expertise.