Twitter Interview with Zack Lassiter and Michael Thompson

@Win_AD @mtjrolemiss Fan engagement has to be more than a strategy, it must be a department mindset to be effective. #WINterview

@Win_AD @mtjrolemiss Your department must be a good listener and engage fans across all communication platforms. #WINterview

@Win_AD @mtjrolemiss A department that values customers can’t make policy decisions based on internal organization convenience. #WINterview

@Win_AD @ZackLassiter This sounds obvious, but that doesn’t make it easy – create effective channels to listen to your fans. #WINterview

@Win_AD @mtjrolemiss It can help but there’s no guarantee because so many other factors come into play #WINterview

@Win_AD @mtjrolemiss A2: At UCF, we believe that if we work together, serve the customer and tell our story, our support will grow #WINterview

@Win_AD The correlation is strong. The keys to making it even stronger are transparency and simplicity in the giving process. #WINterview

@Win_AD @mtjrolemiss Good question. There’s no limit. Schools are constantly finding new ways to innovate and tell their story. #WINterview

@Win_AD @mtjrolemiss Trend I’m following closely is the evolution of athletic department websites. Love what Washington is doing. #WINterview

@Win_AD I agree with @ZackLassiter – it is not as much about new exts., but getting the basics (website, advertising, etc) aligned. #WINterview

@Win_AD @mtjrolemiss We launched #OperationBlackTop to unveil our new basketball floor. Coverage we got not possible w/o SM. #WINterview

@Win_AD @mtjrolemiss Strategic collaboration across multiple external units essential – video, communications, marketing, IMG. #WINterview

@Win_AD @mtjrolemiss Love the new world of SM because it levels the playing field. The only limit is your own creativity. #WINterview

@Win_AD @ZackLassiter Love leveraging SM for realtime interaction. @RebelGameday provides info on traffic, parking, etc. #WINterview

@Win_AD @ZackLassiter another one for real time content is @RebelRewards – a favorite for students bc of key info on check ins. #WINterview

@Win_AD @mtjrolemiss Embrace empathy and vulnerability. One of the best answers you can give: I don’t know but let me find out. #WINterview

@Win_AD @ZackLassiter Be ready to constantly learn about your fans, monitor what they value & shift your focus to those values. #WINterview

@Win_AD @mtjrolemiss I learn from everyone. Love departments that take chances. Akron, Mississippi St and Miami come to mind #WINterview

@Win_AD @ZackLassiter Washington and Michigan definitely jump out. I am a big fan of @HunterLochmann & @_CsH #WINterview

@Win_AD @mtjrolemiss My current go-to is the daily @D1ticker email. Also, can’t get enough @HarvardBiz. #WINterview

@Win_AD @ZackLassiter Without question @CSLewis and @CoachHughFreeze … Oh, and @arresteddev. #WINterview