This weekend all eyes will be on Atlanta, GA, where over the course of the last five months, 347 Division-1 men’s basketball programs have been whittled down to just 4 vying to win a coveted national championship. While the championship will be settled on the court by the players, there are several off-court factors which play large roles in the success of a program. In this piece we examine men’s basketball budgets across Division-1 and identify, from an administrative standpoint, important conclusions based on industry practices.
The license of trademark rights is an important source of revenue for athletic departments on a yearly basis. Our goal is to give readers relevant, insightful market information to maximize upcoming rights deals. We created our report by examining every current, publicly available trademark rights contractual agreement and using certain school-specific data, all attained from the Win AD database. The result is a current, comprehensive view of the market. The report—on a conference by conference basis—details key financial and contractual elements of rights agreements, benchmarking schools against peer institutions across several variables. This information will allow institutions to be better informed of the overall trademark rights market, understand their current standing within the market, and provide tangible ways to drive increased revenue from future negotiations.
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