The sale of multi-media rights is a critical component in revenue generation for athletic departments, with fees paid to acquire these rights continuing to escalate. Our goal is to give readers relevant, insightful market information to maximize upcoming multi-media rights deals. We created our report by examining every current, publically-available multi-media rights contractual agreement and using certain school-specific data, all attained from the WinAD database. The result is a current, comprehensive view of the multi-media rights market. The report, on a conference by conference basis, details key financial and contractual elements of rights agreements, benchmarking schools against peer institutions across a number of variables and exploring relationships between fees received and possible explanatory statistics. This information will allow schools to be not only better informed of the multi-media rights market, but also their current standing within the market as they go into future negotiations.