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Winthrop Intelligence Research Services will host a think tank dialogue on revenue generation issues in intercollegiate athletics this summer at the NACDA conference in Orlando.
Measuring Athletic Departmental EfficiencyMay 20, 2013
The need for postsecondary institutions to field highly successful and revenue-generating athletic programs is well documented. Postsecondary institutions need successful athletic programs to both legitimize university status and to be an additional revenue stream for the university. The support of…
The AD Family Tree: Interview with Mike Alden, Mark Alnutt, and Whit BabcockMay 6, 2013
Listen to the conversation below: Mike Alden has been at the helm of the University of Missouri athletics since 1998 and has produced the most comprehensive run of athletic and academic success in school history. Alden’s mentorship has also produced…
Report on the Outsourced Ticketing Market in Division-I College AthleticsApril 30, 2013
By: Phil Landes The outsourcing of ticket operations is a growing trend within college athletics. In exchange for fixed fees, commissions, and other considerations, schools expect to realize revenue growth through increased attendance for various sports. Our report examines twenty-four…