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Winthrop Intelligence Research Services will host a think tank dialogue on revenue generation issues in intercollegiate athletics this summer at the NACDA conference in Orlando.
June 13th, Noon-2pm ESTMore Info ›
Latest Articles
Articles
Measuring Athletic Departmental Efficiency
May 20, 2013The need for postsecondary institutions to field highly successful and revenue-generating athletic programs is well documented. Postsecondary institutions need successful athletic programs to both legitimize university status and to be an additional revenue stream for the university. The support of…
Interviews
The AD Family Tree: Interview with Mike Alden, Mark Alnutt, and Whit Babcock
May 6, 2013Listen to the conversation below: Mike Alden has been at the helm of the University of Missouri athletics since 1998 and has produced the most comprehensive run of athletic and academic success in school history. Alden’s mentorship has also produced…
Research Services
Report on the Outsourced Ticketing Market in Division-I College Athletics
April 30, 2013By: Phil Landes The outsourcing of ticket operations is a growing trend within college athletics. In exchange for fixed fees, commissions, and other considerations, schools expect to realize revenue growth through increased attendance for various sports. Our report examines twenty-four…

“Win AD is a no brainer for any institution because of the measurable return on investment. You’re going to save