Research Services

Research Services helps college athletic administrators increase revenue and make high-stakes decisions. We take pride in being great listeners and will work diligently to understand exactly the information you need and in precisely the form in which it is needed. In a highly collaborative, completely confidential process, we utilize the data we have – in the Win AD Databases – and acquire any additional figures necessary to deliver complex analysis and data-driven, empirical information through engaging narrative and clearly actionable decision paths. It’s the information you need (not opinions), delivered in plain English.

Thought Leader Writing – High Stakes Decisions:

O’Bannon v NCAA: Potential Financial Consequences of a Student-Athlete Trust Fund

We examined the legal case of Ed O’Bannon versus the NCAA and the potential financial consequences of a student-athlete trust fund, using several possible scenarios based on publicly available documents. The outcome of the case, should the plaintiffs prevails, could have longstanding consequences for college athletics.

NCAA Men’s Basketball Budgets: Coaches and Insights for Program Growth

We examine men’s basketball budgets across Division-I and identify, from an administrative standpoint, important conclusions based on industry practices.

NCAA Men’s Basketball Tournament: This Year’s Unit Payouts

We examine the money for unit payouts for the NCAA Men’s Tournament, which comes from a fund the NCAA maintains for basketball that compensates conferences for achievement in the tournament.

Thought Leader Research – Revenue (The Winthrop Report):

Report on the Outsourced Ticketing Market in Division-I College Athletics

We examined the outsourced ticketing operations market—looking at twenty-four current agreements, twenty-three that have been signed within the last two years—to help programs realizes revenue growth through increased attendance and derive great value in future negotiations.

We recognize how tight budgets are across the country and, therefore, present our services and products in a fast and affordable manner, catering to schools with big budgets and almost no budget, alike. In order to prove our commitment to promptness and competitive pricing, we invite you to read about our completely free product offering below: the  Allocated Revenue Benchmark Report. We invite any NCAA athletic department to request the free report by filling out the brief contact form so we can quickly reach out to you and gather necessary data inputs, and that’s it. We’ll deliver to you the customized, high-value report of your choosing – and it’s all completely complimentary!


Special free offer to all NCAA Athletic Departments:

Request Your Report




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Allocated Revenue Benchmark Report

(available to DI, public universities only)

The Allocated Revenue Benchmark Report allows you to understand how your school compares to key peer groups in this important area of revenue. With budgets tight all across the NCAA, allocated revenue is an area which is coming under increased scrutiny.

We believe that by benchmarking your school against national averages, conference averages, and custom-created peer averages, you’ll be able to definitely answer the question of whether your school’s fees are at an appropriate level. This knowledge will better equip you to assess current and future allocated revenue levels, both inside your school and outside.

To generate this report, we’ll work with you to include the peer groups you’d like to be measured against. We’ll perform the analysis and deliver a 1 page Executive Summary report with key insights, along with PowerPoint slides displaying relevant graphs and charts for your immediate use. It’s a quick and easy way for you to understand how your department ranks in this key revenue area.

Download a Sample (PDF)