Topic » Vendor ROI

A Comprehensive Report on the [Big-6/Non Big-6] MMR Market (Abstract)

The sale of multi-media rights is a critical component in revenue generation for athletic departments, with fees paid to acquire these rights continuing to escalate. Our goal is to give readers relevant, insightful market information to maximize upcoming multi-media rights…

Full StoryApril 26, 2012

Maximizing Revenue and Improving Value of Your Next NCAA Pouring Rights Agreement

Excerpted from The Winthrop Report: a 100+ page major revenue primer for Athletic Directors only that encompasses four subject areas: apparel rights, pouring rights, multi-media rights and concessions. ADs who schedule a Win AD Demo will receive a full copy of the The Winthrop Report …

Full StoryFebruary 14, 2012

Maximizing Revenue and Improving Value of Your Next Apparel Rights Agreement

The following is designed to provide athletic directors (ADs) with an efficient and effective way to increase and ultimately maximize the revenue and improve the value of their institution’s next apparel rights agreement. This primer addresses three topics that are…

Full StoryNovember 15, 2011

Maximizing the Revenue in Your Next Multimedia Rights Agreement

As a follow-up to our research (“How Every D-I Athletic Director Can Benefit from IMG’s $100M ISP Purchase” ), this article examines the three considerations for revenue optimization for multimedia rights (MMR). 1. Annual revenue amounts from the two most popular…

Full StoryOctober 8, 2011

A Comprehensive Report on the Concessions Rights Market (Abstract)

The sale of concessions rights is an important source of revenue for athletic departments on a yearly basis. Our goal is to give readers relevant, insightful market information to maximize upcoming rights deals. We created our report by examining every…

Full StoryAugust 20, 2011

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